Last updated: October 7, 2025

 

Pasture Pool cares about your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit or make a purchase from our online store, interact with our emails, text messages, ads, or social media, or otherwise engage with us (together, the “Services”).

 

Quick summary

• We collect information you provide (like account and order details) and information collected automatically (like device identifiers and cookies).

• We use it to operate our store, fulfill orders, personalize your experience, and improve marketing and analytics.

• We don’t sell your information for money, but we may use advertising and analytics partners; under some U.S. state laws that can be considered a “sale” or “sharing.” You can opt out (see Your Privacy Choices below).

• You have rights over your data depending on where you live. We honor Global Privacy Control (GPC) signals for eligible jurisdictions.

 

If you do not agree with this Policy, please do not use the Services.

 

1) Who we are & scope

This Policy covers personal information processed by Pasture Pool in connection with the Services.

 

Controller/Business: Pasture Pool
Contact: privacy.pasturepool@gmail.com

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2) Information we collect

 

A. Information you provide to us

• Account & profile: name, email, password, phone number, birthday (if you provide it), preferences.

• Orders & fulfillment: billing and shipping addresses, purchased items, gift messages, delivery preferences.

• Payments: payment method and transaction details. Payments are processed by our payment processors (e.g., [Stripe/PayPal/Shopify Payments/Adyen—replace as applicable]); we do not store full card numbers. We may receive limited details such as the last four digits, card type, and payment tokens.

• Communications: messages to customer support, product reviews, survey responses, social media messages, contest/sweepstakes entries.

• Marketing programs: newsletter/SMS sign‑ups, referral or loyalty programs (see Financial Incentives).

B. Information collected automatically

• Device & usage data: IP address, browser type, operating system, device IDs, language, time zone, referring/exit pages, clickstream, and how you interact with pages, emails, and ads.

• Cookies & similar technologies: cookies, pixels, tags, SDKs, and web beacons to run the site, remember your cart, measure performance, prevent fraud, and personalize ads. See Cookies & tracking.

C. Information from other sources

• Service providers & partners: payment processors, anti‑fraud tools, analytics and advertising partners, shipping carriers, social networks (if you link or interact), and co‑marketing partners.

• Public and commercial sources: demographics, interests, and purchase intent indicators.

D. Sensitive personal information

We may process limited sensitive information (e.g., account log‑in credentials, precise geolocation if you enable it, or government IDs for fraud prevention in rare cases). We use such information only for permitted, necessary purposes (e.g., security, authentication, order verification) and do not use it to infer characteristics or for targeted advertising.

We do not intend to collect health information or information about children (see Children’s privacy).

 

3) How we use your information

We use personal information to:

• Provide and operate the Services: process payments, fulfill and deliver orders, manage returns, warranties, and customer support.

• Personalize & improve: remember preferences, recommend products, run A/B tests, debug, and analyze performance.

• Marketing & advertising: send emails/SMS (with consent where required), show ads based on your interests, measure campaign performance.

• Security & fraud prevention: authenticate users, detect and prevent fraud or abuse, secure our systems.

• Legal & compliance: maintain business records, comply with tax, accounting, and regulatory obligations, and enforce our terms.

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We do not use automated decision‑making that produces legal or similarly significant effects without human involvement.

 

4) How we share information

We share personal information with:

• Service providers/Processors: ecommerce platform, payment processors, fraud prevention, hosting and cloud storage, email/SMS vendors, analytics, customer support tools, and shipping/fulfillment partners.

• Advertising & analytics partners: to measure and improve ads and to show you more relevant content. This may be deemed a “sale” or “share” under certain U.S. laws (see Your Privacy Choices).

• Affiliates: within the Pasture Pool corporate family (if applicable).

• Legal & safety: to comply with law, respond to lawful requests, or protect rights, property, or safety.

• Business transfers: during mergers, acquisitions, financing, or asset sales, subject to standard confidentiality.

We do not sell your personal information for money.

 

5) Cookies & tracking technologies

We and our partners use cookies and similar technologies to:

• Essential: site functionality, security, cart, checkout.

• Performance/Analytics: site usage, diagnostics (e.g., page views, conversions).

• Functional: remember preferences.

• Advertising/Retargeting: deliver ads and measure their effectiveness.

Choices: You can manage cookies in your browser and via our Cookie Preferences link (insert link to your cookie banner/center). Some analytics/ads partners offer their own opt‑outs. Where required by law, we request consent for non‑essential cookies.

Global signals: For California and other supported regions, we honor Global Privacy Control (GPC) signals as an opt‑out of “sale”/“sharing” for the browser that sends the signal.

Do Not Track: We currently do not respond to browser “DNT” signals.

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6) Your privacy rights

Your rights depend on your location and applicable law. We will not discriminate against you for exercising them.

 

B. United States (including California, Colorado, Connecticut, Virginia, Utah and similar laws)

• Right to know/access categories and specific pieces of personal information we collected.

• Right to delete and correct inaccurate information.

• Right to opt out of “sale”/“sharing”/targeted advertising and certain profiling.

• Right to limit use of sensitive personal information (where applicable).

• Right to appeal a decision (CO/CT/VA).
  How to exercise:

1. Submit a request at [insert webform] or email privacy@pasturepool.com.

2. To opt out of sale/sharing/targeted ads: use our Your Privacy Choices / Do Not Sell or Share My Personal Information link (insert link) and/or enable GPC in your browser.

3. Authorized agents may submit requests for California residents with proof of authorization and identity verification.

See Appendix A (California Notice at Collection) and Appendix C (State Disclosures).

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7) Retention

We keep personal information for as long as needed to provide the Services and for legitimate business needs (e.g., tax, accounting, compliance), then delete or anonymize it. Typical examples:

• Orders and invoices: up to 7–10 years (legal/tax requirements).

• Account information: for the life of your account plus a short period, unless you request deletion.

• Marketing records: until you unsubscribe or after a defined inactivity period.

• Cookie/analytics data: according to cookie lifetimes or as aggregated/anonymized.

 

8) Security

We use administrative, technical, and physical safeguards designed to protect your information (e.g., encryption in transit, access controls, least‑privilege practices). No method of transmission or storage is 100% secure.

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9) Children’s privacy

Our Services are not directed to children under 13 (or the minimum age required by your country). We do not knowingly collect personal information from children. California residents under 16: we do not knowingly “sell” or “share” your information. If you believe a child has provided personal information, contact us to delete it.

 

10) Financial incentives

We may offer programs (e.g., sign‑up discounts, loyalty rewards, referrals) that involve the collection of personal information. Participation is voluntary, and you may withdraw at any time by contacting us or following program instructions. We estimate the value of your data based on program benefits, our expense to provide them, and anticipated revenue. See Appendix E for details.

 

11) SMS marketing

By providing your phone number and opting in, you agree to receive marketing texts from Pasture Pool. Consent is not a condition of purchase. Message and data rates may apply; message frequency varies. Reply STOP to cancel, HELP for help. We process your phone number, message metadata, and engagement for this program. See Your Privacy Choices to opt out.

 

12) Third‑party sites & services

Our Services may link to third‑party websites, apps, or services. Their privacy practices are governed by their own policies.

 

14) Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will notify you (e.g., by posting the update and changing the “Last updated” date, email, or in‑site notice). Your continued use of the Services means you accept the changes.

 

15) Contact us

Questions or requests?
Email: privacy@pasturepool.com

Sources: you, your devices, service providers, partners, publicly available sources.